Hi. I'm Will Nicklin. A writer, strategist and creative, currently serving as Head of Copy at How&How. 

Led by ideas and mainly judged on my words, I help brands articulate the stories only they can, and speak to their audiences in ways they actually like. With 12 years' experience, I've partnered with some of the world’s best agencies to define the narrative, voice and direction of some of the world’s most ambitious companies. The fruits of which are below...

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+ much more available on request

CLIENTS

AGENCIES

SERVICES

CONTACT

Avis
B&Q
Bacardi

Barclays
British Airways
Coca-Cola
Cunard
Eurostar

Hismile
HSBC
IHG
M&S
McLaren

Melia
Moneybox
Nike

Tesco
Sky
Sony
UEFA
Umbro
Yamaha
YouTube
Wise

Anagram
EveryFriday
forpeople
How&How
Ragged Edge
The Clearing
Thirst
Uncommon

Strategy
Naming
Narrative
Messaging
Voice
Campaign
Social

Digital