Leading Ideal
How do you create a name that evokes the mission and ambition of one of China's most exciting new start-ups? I took inspiration from the founder himself, Li Xiang, whose name stems from the word 'ideal'. Then I looked at what the brand stands for: a light paving the way for a mobility revolution.
The result is Leading Ideal — or L.I. for short.
Agency / forpeople
Year / 2018
Team / @jamiescott & @valtoch
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