Eurostar

Like baguettes and fish & chips before it, Eurostar has become part and parcel of everyday life for thousands of European travellers. But to ring in its 20th birthday, the brand wanted to push the boat out – to capture that certain je ne sais quoi.

I helped create a campaign that centered on the relationship between the three cities Eurostar's trains hurtle between every day: London, Paris and Brussels. Under one umbrella hashtag – #bettercloser – I took the brand's established tone and developed messaging that celebrated the difference 20 years of cross-country travel has had. From Flemish-spouting taxi drives to the YOLO-ing French, we gave Eurostar a birthday to be proud of.

Agency / The Clearing  
Year / 2014 
Team / @andrewnye & @aurelieweston

Eurostar turns 20 this month, so we're celebrating the fact that London, Paris and Brussels now feel that much closer. Just think. Over the years, we've borrowed bits of each other's cultures and made them our own. So why not ask your driver: what's better about being closer to France and Belgium?

London's Eurostar 20th Anniversary taxi prompt

Haute cuisine? Brick Lane will blow yer socks off
You don't have to be local, to feel local #bettercloser

​Eurostar 20th Anniversary taxi livery

What's better about being closer to France and Belgium?

Kissing people on both cheeks. Going for a date in a different country. Always ordering steak medium-rare. Choosing Breton stripes instead of polka dots. Drinking wine at the pub. Eating brie more often than cheddar. Finishing dinner late. Mixing croissants with fry ups.

​Eurostar 20th Anniversary taxi seat prompt – London specific

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