The Sanderson Group

Walker GreenBank's collection of prestigious interior brands brought unparalleled beauty into their customers' lives. However, as the masterbrand repositioned into The Sanderson Group, it needed to do more to please the eye itself.

We helped it become a home for all forms of design. A chameleon as comfortable wearing the renowned heritage of William Morris as the delicious textures of Harlequin. The change gives each individual personality permission to express what moves, inspires and captivates them in whatever way they choose. And invites everyone — designers, manufacturers and homeowners alike — to live beautiful.

Agency / EveryFriday  
Year / 2020 
Team / @joe.baglow & @tom.suttcliffe

We immerse designers, manufacturers, and homeowners into our brands’ stunning worlds. Surrounding them in glorious colour, wrapping them in rich texture and engulfing them in style. All so they can discover designs, products and interiors which don’t simply please the eye, but please their soul.

The Sanderson Group's purpose

The beautiful defined

Beauty means something different to us all. It can be wild and chaotic, calm and serene, sensual, everlasting, lustful. The Sanderson Group gives each individual interpretation room to breathe — exhibiting a collection of expressive prose that paints pictures of how only something truly beautiful makes us feel.

The language of The Sanderson Group

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